In the context of Pakistan, there has been an exponential increase in the number of animal abuse cases. My project intends to tackle this issue by focusing on young children to create a sense of empathy for harmless beings. By using an interactive story which engages the kids and involves them in the story, this will instil important lessons within them when they interact with animals in the real world.

This thesis aims to create an organisation that is set out to change the perception and treatment our society has of animals by teaching children from an early age certain ideas and concepts through education that would allow animals a better world in the future. Our Work focuses on young children as we raise awareness of ideas of empathy and friendship towards stray animals making the future a better place to live in for everyone. Our interactive stories feature such themes and the aspect of choosing your storyline keeps young reader fully invested and engaged while teaching valuable lessons.

Research • Ideation • Illustration • Storytelling • UI/UX